Hanne Kristiansen
Founder, Creative Creatures
Hanne spent the first half of her career working in marketing for three multi-nationals: United Biscuits, Diageo and latterly Kellogg’s where she was Head of European Innovation.
It was during these years she discovered the pivotal role people play in making ideas happen. And as this realisation manifested itself, her Stimulator side kept wondering why it was that most companies seemed to rely on processes to deliver solutions. She was convinced there must be a different way.
So when Hanne left corporate life in 2008 to pursue a new path as an independent consultant, the Sculptor in her stepped to the fore and the development of the Creative Creatures tool became her focal point and passion project.
In addition to Creative Creatures, Hanne continues to flex her marketing and innovation muscles by helping clients such as Bel, PepsiCo, Nespresso and Brown Forman develop future-forward strategies and fresh consumer-focused solutions.
It was during these years she discovered the pivotal role people play in making ideas happen. And as this realisation manifested itself, her Stimulator side kept wondering why it was that most companies seemed to rely on processes to deliver solutions. She was convinced there must be a different way.
So when Hanne left corporate life in 2008 to pursue a new path as an independent consultant, the Sculptor in her stepped to the fore and the development of the Creative Creatures tool became her focal point and passion project.
In addition to Creative Creatures, Hanne continues to flex her marketing and innovation muscles by helping clients such as Bel, PepsiCo, Nespresso and Brown Forman develop future-forward strategies and fresh consumer-focused solutions.
Partnership:
The University of Sheffield
Our proprietary psychometric questionnaire has been developed in partnership with Dr Kamal Birdi at the University of Sheffield who has helped us ascertain how (not if) people are creative.
One of the primary goals of any psychometric tool, is to pinpoint differences between individuals in order to determine their personal styles and preferences.
The Creative ID™ tool is underpinned by five constructs, each of which represent a discrete creative behavioural style. We call them the Stimulator, Spotter, Sculptor, Selector and Supporter. All five behaviours are equally important. None is better or worse than others. Individuals will have strengths or weaknesses across these behaviours. This represents their creative profile, also known as their Creative ID.
Since 2008, we’ve sponsored several MSc students each of whom has dived into the topic of creativity as part of their final year thesis. In 2020 we commenced our first PhD study, the results of which will be ready in 2024. All these studies have been conducted in close collaboration with our global clients including the likes of Diageo, GSK, Kellogg, Vodafone, News UK, Groupe Bel.
One of the primary goals of any psychometric tool, is to pinpoint differences between individuals in order to determine their personal styles and preferences.
The Creative ID™ tool is underpinned by five constructs, each of which represent a discrete creative behavioural style. We call them the Stimulator, Spotter, Sculptor, Selector and Supporter. All five behaviours are equally important. None is better or worse than others. Individuals will have strengths or weaknesses across these behaviours. This represents their creative profile, also known as their Creative ID.
Since 2008, we’ve sponsored several MSc students each of whom has dived into the topic of creativity as part of their final year thesis. In 2020 we commenced our first PhD study, the results of which will be ready in 2024. All these studies have been conducted in close collaboration with our global clients including the likes of Diageo, GSK, Kellogg, Vodafone, News UK, Groupe Bel.
How does your Creative ID help?
By understanding the 5 creative archetypes, your Creative ID and the Creative IDs of those around you, you are able to contribute much better to any task or project that requires innovative thinking or simply a fresh perspective.
