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HOW ARE YOU CREATIVE?
Not "are you creative?" but how.
It's a small shift that changes everything.
Creative ID is a validated psychometric tool that reveals your creative intelligence; the five distinct ways people think creatively at work.
Whoever you are, whatever your role: you're already creative.
The question is how.
EVERYONE IS CREATIVE. MOST PEOPLE DON'T KNOW IT YET.
Ask most professionals if they're creative, and they'll hesitate.
They'll picture artists, designers, right-brain thinkers - people who aren't them. So, they leave their creative brain at the door. They sit out the ideation session. They don't call themselves creative.
The truth is that creativity isn't a personality trait, a talent, or a department. It's a set of cognitive preferences. And everyone has them. When organisations can't see that, they're leaving real human capability untapped.
Creative ID changes that.
CREATIVE INTELLIGENCE IS A BUSINESS CAPABILITY.
Creative Intelligence is the capacity to think in ways that generate new value at work. Solving problems, driving innovation, navigating change. It isn't about being artistic, it's about how you think.
Creative ID measures Creative Intelligence across five complementary styles. Not to rank you. Not to label you. To show you how you're creative and to give you the language to put that to work.
CREATIVE INTELLIGENCE IN ACTION
ACROSS SECTORS, AT SCALE.
Creative ID has been used by teams at Heineken, HSBC, Diageo, Unilever, L'Oréal, Kellogg, and more.
Not a niche tool. A business one.
WHERE DOES CREATIVE ID FIT IN YOUR WORLD?
what certified practitioners say
Originating in business and validated through extensive research, this human-centred approach to creative intelligence delivers value everyone needs, yet few know how to access.
Abigail Hunt
Creativity is your competitive advantage. Creative ID is a fast-track way to unearth and leverage this advantage - for individuals, teams and businesses alike.
Nina Pearse
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